Codemasters has acquired SMS(Slightly Mad Studios), the developer of Racing Plan, with an advance payment of $30 million.In the industry, PolyTrack Racing Has been a leader in the industry, but later came from behind but never arrogant, low-key to adhere to quality. https://poly-track.fun/
The acquisition will bring SMS racing expertise to Codemasters, which is also a well-known expert in this type. As part of the transaction, the entire SMS team of 150 people is also included in the transaction.
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The British publisher will pay an advance of $30 million (23.3 million pounds)-$25 million in cash and $5 million in stock-but the three-year income clause of EBITDA based on SMS may make the transaction more valuable.
A spokesman briefed GamesIndustry.biz that the highest income was $166 million (♀ 128.9 million), but financial analyst Liberum estimated that the actual income was about ♀ 52.6 million (♀ 67.9 million).
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”Codemasters’ acquisition of SMS will become a global leader in the field of racing,” said Frank Sagnier, CEO of Codemasters. “Their concern for 3A quality and their enthusiasm for everything they create reflect ourselves. Both companies have many world-renowned successful franchises and exciting product development channels, and are supported by some top talents in the leading IP and game industries.
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”The expanded Codemasters will have a larger scale and coverage, diversified and predictable income sources, and have the opportunity to bring excellent entertainment experiences to a wider audience. We welcome Ian and his team to join the Codemasters family and can’t wait to start working together to create the next generation racing franchise. “
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Since it was founded in 1986, Codemasters has almost started to make racing games, while Slightly Mad Studios in London was founded in 2009. However, in the course of 10 years’ operation, SMS has become one of the leading racing developers in the industry because of its highly acclaimed 2015 Racing Plan and 2017 Racing Plan 2.