In today¨s competitive business environment, how to increase sales is the focus of many companies. For large fast-moving consumer goods chains and restaurants, digital menu screens are becoming a powerful tool.As can be seen from the new data, outdoor advertising screen The market influence is also growing, and the product share is also relatively increasing, which has great potential in the future. https://chestnuter.com/
Leading chain companies actively use the flexibility and real-time nature of digital menu screens to attract customers and increase average consumption rates. Through an effective digital menu screen strategy, operators can increase order volume, improve service speed, and strengthen brand image.
digital menu screens
In the past, restaurant menus were mostly static and presented only in text, hoping that customers would find their favorite choices. But now with digital menu screen, restaurants can use exciting videos, slideshows and professional menu design to display dynamic images and animations, changing the monotony of the past and incorporating unlimited creativity. Studies show that 8 out of 10 viewers will make unplanned purchases of digitally promoted products in restaurants. Our eyes are naturally attracted to movement, and digital menu screen cleverly use this to attract customers¨ attention with animations, inducing impulse purchases.
Digital menu screens have also contributed to driving revenue growth.
Restaurants can use them to customize personalized promotions directly for customers, offering discounts based on time, high-profit items, and even weather, local events, and other factors. This approach not only attracts customers, but also brings considerable additional revenue to the restaurant. And digital menus make it easy for customers to explore all options and add extras, thereby increasing the amount of money spent.
Digital menu screens also excel when it comes to business streamlining.
It can significantly improve the customer ordering experience and speed up table turnover. While waiting in line, its innovative display simplifies the decision-making process by presenting an attractive and easy-to-navigate menu. It also reduces printing costs because there is no need to reprint paper menus for item and price changes.
The outstanding advantage of digital menu screens is that they can quickly and easily update menus, pricing and promotions. Compared with traditional printed menus, they are more convenient and efficient to update. Restaurants can flexibly customize according to different locations, markets, seasons, events, etc., quickly remove poorly selling items, promote popular or special items, and accelerate the promotion of new products.
Digital menu screens bring many advantages to enterprises and are a powerful assistant to achieve sales growth and operational optimization.